Wouldn’t it be great if you could spend the majority of your day working on things that matter rather than being so overwhelmed by all the tasks that cross your desk? It all starts with getting clear on what matters most to you, defining your brand and what you stand for.
Oh, and the best part is you really don’t have to get this 100% right on the first try. Just start doing something and then adjust. Just like you can’t steer your car when it’s parked in the driveway, you can’t build your brand until you start doing something.